What is Mystery Shopping?

Mystery shopping or mystery consumer is a tool used by market reserach companies to measure quality of retail service or gather specific information about products and services.

Mystery Shoppers pose as normal customers and perform tasks such as :

• purchasing a product
• asking questions
• registering complaints
• dining out
• evaluating customer service
• behaving in a certain way to measure the reactions of the shopkeepers etc..

Tools used for MysteryShopping Assesments range from simple questionnaires to complate audio and video recordings.

The most common venues where MysteryShopping is used are :

• Retail stores
• Theatres
• Restaurants
• Fast food counters
• Electronic Stores
• Banks
• Petrol Pumps
• Hospitals
• Health Clubs etc..